Transforming Brand Value(s) to Brand Equity

Miazo is a brand development consultancy and translation agency that offers solutions to make brands grow and keeping organizations accessible, consistent and identifiable. Our vision on building brand trust and sustainable behavior change is based on an integrative approach - from brain to brand.

Companies that invest socially and sustainably in people and brands do not only have higher returns on investment, but are also more successful in attaining their organizational goals, both internal and external. They understand that this leads to stronger valuable customer relationships and a higher brand equity.

Transforming Business

Our mission is to connect brands to people, creating a common culture, experience and (sensory) language. And by doing so, adding (shared) value. We believe that transforming business is about transferring usable knowledge to our clients and their customers - by providing meaningful, guiding and unifying brand values where all stakeholders can identify with.

What we can do for you

Our Services

  • Research
    Understanding the human mind

    At Miazo our brand research and development is based on design innovation thinking and implicit research methods.
    Miazo helps to increase the brand product's perceived value to the customer and thereby increase brand equity and trust. We do this by providing (consumer) insights, association sets and design concepts. Resulting in a better understanding of your customer's decisions, increasing sales and marketshare, and a higher brand salience (top of mind position - when consumers choose your product). By sharing information, experience and knowledge with our clients, we aim deliver the highest quality and service possible when translating client requirements into focused functional solutions.
    For our research we use our online research platform:

  • Strategy
    Building meaningful value brands

    Advice about your brand strategy, identity, brand portfolio, growth opportunity and positioning.
    Miazo views brand strategy not only as a process to achieve organizational goals and growth potential, but to also build sustainable trust-based relationships between companies and customers. Miazo bases its strategy and creative thinking on a thorough analysis of our clients' brand(s) and marketing objectives, design needs, consumer insights, and innovations in their marketplace. Next Miazo determines a company's verbal and visual brand language, followed by identifying opportunities and defining a strategy to realize new branding and marketing communication plans.
    For more information about our vision on Sustainable Brand Leadership: Read our paper online

  • Design
    Designing and managing Identity

    Believable communication & design solutions for brands and companies that want sustainable growth.
    Brand design is the process of creating relevant and believable brands that have cognitive, affective and behavioral (read visual and memorable) impact. Miazo formulates brand values and defines a strategy to build strong brands that have a unique presence and a focused message. Miazo provides strategic design and marketing concepts for packaging and retail, using the latest innovations in consumer insights. Resulting in design that differentiates and reinforces business, and that inspires through challenging concepts, functional design, and dynamic appearance.

  • Experience
    Engaging Customer Journeys

    Build long-term relationships with your customers by ensuring brand consistency across all touchpoints.
    Miazo helps consumers to improve their social branded experiences and offer brands a unique opportunity to be the relevant driver that connects positive emotions. Therefore, brands need to evoke emotion at the right moment: the brand experience. This is the positive feeling when a customer interacts with a brand. By being useful and relevant. This experience can occur at home, in public, while traveling, in a retail environment, or online. Miazo can help to improve this experience in order to build long-term relationships with your customers by ensuring brand consistency across all touchpoints.

  • Language
    Conveying the right brand value(s)

    We translate your message. Result-oriented and convincing, conveying its distinctive essence and values.
    When people think about brands, most people give the impression that what they stand for is mostly about visual elements, like logos and corporate colours. But when we construct a brand with our thoughts, we use in most cases words (brand associations). When a brand's tone of voice is consistent, it allows the consumer to recognize its brand and its perceived expectations. Miazo believes the strongest brands are those that use a brand language that allows the brand to convey its distinctive essence and values or qualities through the associations it uses.

  • Translation
    Consistent transfer of information

    A good translation is not only a transfer from one language into another, it also places the content of a concept into another cultural context.
    To be able to translate a text correctly, translators don't only have to know languages but also have to have world knowledge. Situational knowledge is crucial for a perfect, authentic translation. Miazo localizes content for books, websites, software, presentations, brochures or manuals, to local and global markets. Miazo can localize source documents to the cultural and linguistics aspects of a target language. A simple conversion from the source language to the target language is not enough; the content has to be adapted to different cultural areas as well.
    We edit, review and manage corporate terminology and translation projects with: Trados


Two-Way Approach

Building Trust:
Long-term Value Creation

Everything starts - and ends - with trust. Miazo helps brand owners to add to the Brand Equity of their brand(s) and advises organizations on their identity, portfolio, growth strategy and positioning. Resulting in strong brands that fits your brand culture and values, and stand out from the crowd. We develop future-proof brands that show sustainable growth, by creating durable customer trust relationships, and a future-focus on sustainable long-term goals.

Designing Trust:
Touching Peoples Lives

Successful brand communication is not only about conveying a strong brand message, pursuing a meaningful purpose or offering a relevant brand promise. It should also evoke positive emotions and associations, reinforcing brand dialogue and brand loyalty. We focus on fulfilling our client's objectives by ensuring the strength and consistency of all their customer touchpoints. By designing trustworthy customer services that exceed expectations when they touch people's daily lives.

Current Cases
  • Translation
    Miazo case
    Translation & localization

    Microsoft Teams for Dummies

    Miazo translates Microsoft Teams for Dummies for the BNL market. This book provides insight on video communication. With best-practice recommendations and ideas for integrating Microsoft Teams into your excisting workflows.

  • Strategy
    Miazo case
    Brand Name Research & Development

    Client: Global Leader in Growth Solutions

    Developing a new brand name/term and positive association set for the category of food that is sustainable and healthy. The name and saillant associations should bring to life the benefits of the most sustainable way of producing healthy food.

  • Design
    Miazo case
    Corporate Identity Development

    Maasland Hou

    Miazo developed the identity and tagline for Maasland Hou, a new branch of the Maasland Group, set up to manage production and supply from China in-house in order to make distribution and sales in Western Europe competitive.

Our Clients (Selection)

Flow of the Wave

Miazo means 'flow of the wave'. This is our name and philosophy since we founded our company in 2003. Because waves have great impact on the surface of the oceans and they transform the envelope between air, water and land. Where waves influence our climate by mixing ocean and atmosphere, Miazo has a positive influence on organizations by achieving sustainable growth by creating value from within, inspired by a purposeful mission and vision. In essence, Miazo is the flow of transforming sustainable business...

The flow of the wave reflects Miazo's philosophy:

Wash Up

A wave is a forward motion of energy, caused by a fresh wind blowing over the ocean, changing its surface into waves. As waves grow in height, the wind pushes them along faster and higher. When the forward speed of the crest becomes faster than the speed of the wave, the wave breaks.

Changing Perception
This 'brainwave' opens up our eyes, and symbolizes the breakthrough that brings new thoughts and insights.


After a breaker has collapsed, a turbulent flow of water splashes up the beach. Although water molecules remain where they are, the energy of the wave moves towards the shore. This swash is a powerful surge that changes appearance by removing and replacing beach sand. It stirs up old grounds, reshapes coastlines, and is responsible for the renewal of our beaches.

Transforming Ideas
This stage refreshes the way we think. It sets the course for a mental journey, where inspiring ideas are transformed into solid solutions.


When the force of the swash has been spent against the slope of the beach, a return flow goes down the beach, leaving behind new materials in a revived environment. The wave has transformed the envelope between air, water and land.

Making Space Again
This phase creates clarity in the mind, provides useable knowledge, and integrates strategy, language and design. The tide has come to bring developed concepts into practice.

Key Staff
Erik Schoppen
Innovation, Research & Design
Nathalie Kuilder
Translation & Localizaton